Oguzhan Goncu

Manufacturers of physical products often face the same challenges: they have no insight into what's happening with their end users. Until a support call comes in.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively.

Manufacturers of physical goods are facing a double-edged challenge. On one hand, both consumers and legislators are demanding more transparency about a product’s origin, materials, and lifecycle. On the other hand, fragmented data and limited channels to reach end users make it difficult to meet those expectations effectively.

sqanit is now an official GS1 Germany Solution Partner, meaning every sqanit code carries the world's most trusted product identification standard, structurally aligned with EU Digital Product Passport requirements that will cover ~90% of product portfolios by 2030. Existing customers get full GS1 backing immediately, with zero migration required.

When the EU Machinery Regulation (EU) 2023/1230 takes effect in 2027, digital documentation becomes the default. What looks like compliance pressure is a chance to build product-level transparency, improve traceability, and turn regulatory duties into a long-term competitive advantage.

The DPP will soon be mandatory, but it's a strategic battle for customer ownership. Transform this compliance obligation into a growth lever by using the DPP as your own brand channel. Master data architecture and supply chain orchestration to unlock new revenue models like repair-as-a-service.

The Digital Product Passport (DPP) is often seen as a compliance exercise. In reality, it opens up new opportunities to reduce costs and generate additional revenue directly at the product touchpoint. The key lies in how the DPP is designed and used.

With the Ecodesign for Sustainable Products Regulation (ESPR), the Digital Product Passport (DPP) becomes a key driver of Europe’s sustainability policy. It is designed to create transparency about materials, origin, and environmental impact, helping to accelerate the transition toward a circular economy across the EU.

Rolling out the Digital Product Passport (DPP) imposes comprehensive technical, procedural, and legal requirements on companies across the entire value chain. The DPP is a key component of the Ecodesign for Sustainable Products Regulation (ESPR) and creates obligations for manufacturers, importers, retailers, distributors, and even DPP service providers.

The Digital Product Passport (DPP) is a central component of the Ecodesign for Sustainable Products Regulation (ESPR). The DPP will be rolled out step by step over a time frame defined by the regulation itself and by subsequent delegated acts (DAs) and implementing acts (IAs) adopted by the European Commission.

The Digital Product Passport (DPP) is highly relevant because it is both a key innovation and a core component of the EU’s Ecodesign for Sustainable Products Regulation (ESPR) of 2024. The ESPR entered into force on 18 July 2024.Its relevance stems from its functions and objectives aimed at improving sustainability, transparency, and market oversight.