Core DPP

QR Codes & Digital Product Identity

Turn every product into a digital touchpoint. dpp.cloud connects QR codes and digital product identities with product information, services and Digital Product Passports that customers can access directly from the physical product.

Connect Every Product

Turn your product QR codes into a digital gateway for product information, service and customer engagement.

How it works

QR Codes & Digital Product Identity

Create a digital identity for the product and connect it with the relevant product information.

  • 1

    Create the Digital Identity

    Create a digital identity for the product and connect it with the relevant product information.

  • 2

    Generate the QR Code

    Generate a QR code that points customers to the product's digital experience.

  • 3

    Place It on the Product

    Use the digital experience for product information, support, manuals, registration, spare parts and other services.

  • 4

    Connect Services

    Use the digital experience for product information, support, manuals, registration, spare parts and other services.

Professional quality, built in.
Our commitment to quality and professional standards is reflected in every feature we deliver.

QR Codes & Digital Product Identity

Benefits of this feature

Let customers access the digital product experience directly from the physical product.

  • 1

    Instant Product Access

    Let customers access the digital product experience directly from the physical product.

  • 2

    Unique Product Identity

    Connect products with digital identities that can be used across information, service and lifecycle experiences.

  • 3

    No App Required

    Customers can access web-based product information through a QR code without installing a dedicated application.

  • 4

    More Than Compliance

    Use the QR code for manuals, support, product registration, spare parts, services and other customer experiences.

  • 5

    Direct Customer Connection

    Create a direct digital touchpoint between your brand, product and customer.

  • 6

    Measurable Interactions

    Turn product scans into measurable digital interactions and understand how customers engage with your products.

Connect Every Product

Turn your product QR codes into a digital gateway for product information, service and customer engagement.

Recent Blogs​

Readings about the Digital Product Passport

Batteries Without a Passport Still Need a QR Code: Article 13(6) of the EU Batteries Regulation Explained
ESPR & EU Regulations
November 11, 2026

Batteries Without a Passport Still Need a QR Code: Article 13(6) of the EU Batteries Regulation Explained

Most batteries will never get a battery passport, but from February 2027 they still need a QR code. We explain what it has to link to, who is affected and why it's a much smaller project than a full passport.

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EU Ban on Destroying Unsold Clothes and Shoes: What Applies Since 19 July 2026 and Where the DPP Comes In
Industry-Deep-Dives
November 2, 2026

EU Ban on Destroying Unsold Clothes and Shoes: What Applies Since 19 July 2026 and Where the DPP Comes In

Since 19 July 2026, large fashion and footwear companies may no longer destroy unsold stock in the EU, and recycling counts as destruction. We go through the ten exceptions and the reporting duties, and explain why good product data makes the ban much easier to handle.

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Battery Passport Access Rights: The Missing Implementing Act and What to Build Before February 2027
ESPR & EU Regulations
October 26, 2026

Battery Passport Access Rights: The Missing Implementing Act and What to Build Before February 2027

The Commission missed its own deadline for the battery passport access rules, but the passport deadline stays. Here we sort out what is already settled, what isn't, and how to build the restricted layer so it still works once the final rules arrive.

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How to Register a Digital Product Passport in the EU Registry: Implementing Regulation 2026/1778 Step by Step
ESPR & EU Regulations
October 21, 2026

How to Register a Digital Product Passport in the EU Registry: Implementing Regulation 2026/1778 Step by Step

The EU registry has been live since July and its rules have applied since 6 August 2026. Before you can register a single passport, your company has to be verified through eIDAS. We walk through the process, what the automatic checks prove and who may register for you.

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FAQ​

Related FAQ 's

What is a digital product identity?

What can a product QR code contain?

Do customers need an app to scan the DPP QR code?

Can QR codes be used beyond compliance?

Can QR scans be measured?