sqanit Joins Forces with GS1 Germany:

What This Means for Your Product Identity Strategy

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Partnership at a Glance:

sqanit is now an official GS1 Germany Solution Partner, meaning every sqanit code carries the world's most trusted product identification standard, structurally aligned with EU Digital Product Passport requirements that will cover ~90% of product portfolios by 2030. Existing customers get full GS1 backing immediately, with zero migration required.

Ready to connect your products to the global standard?

Book a demo and see how sqanit and GS1 Germany make your DPP compliance measurable.

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About GS1 Germany GmbH

GS1 Germany GmbH is the national arm of GS1, the global authority on product identification. It provides the infrastructure that enables millions of companies across retail, healthcare, logistics, and manufacturing to identify and share product data with precision. GS1 standards underpin the barcodes, data carriers, and digital identifiers that move physical goods through the global economy. Critically, GS1 is also the foundational standard for the EU’s Digital Product Passport framework, making this partnership directly relevant to every company preparing for DPP compliance.

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Why the DPP Deadline Changes Everything

Approximately 90% of EU product portfolios will require a Digital Product Passport by 2030. The rollout starts with dishwashers and washing machines in 2026, then expands to textiles, consumer electronics, furniture, and more through 2030. For most manufacturers, that deadline is not a distant concern. It is an active compliance risk.

Yet the core problem is not data. It is connection. Product data lives in one system, service communication in another, and compliance documentation somewhere else entirely. There is no central platform linking product identity to structured service workflows, no smart routing, no measurable audit trail. Companies treating the DPP as a static data exercise will meet the regulatory minimum and miss the commercial opportunity entirely.

"Preparing early saves cost and unlocks new revenue channels. The DPP is not just a compliance checkbox - it is the entry point to a persistent, product-linked customer relationship."

The Infrastructure Behind the Partnership

sqanit was built to treat the QR code on a physical product as the entry point into a full end-to-end process: identification, communication, resolution, and documentation. A single scan delivers the DPP instantly, with no app download or login required, and simultaneously opens access to tutorials, webshop links, service tickets, and AI-guided support. Smart routing ensures that a scan by a retailer, a service partner, or a consumer each triggers the right workflow automatically. That architecture is exactly what the GS1 ecosystem requires at the operational level, and the Solution Partnership with GS1 Germany formalises it.

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What the GS1 Germany Partnership Delivers

This is not a badge on a website. It is a structural change in what every sqanit code represents:

• DPP execution at SKU level, integrated with PIM and core systems, with automated generation of materials, origin, repair, and sustainability data
• GS1-backed credibility that regulators, retailers, and trade partners recognise without explanation
• A persistent digital touchpoint that turns compliance into a post-purchase revenue channel through webshop links, product recommendations, and service access
• Ticket deflection and self-service that reduce support cost while keeping the brand-owned relationship intact
• Dashboard and insights across lifecycle, location, service cases, and scan interactions

"Being an official GS1 Germany Solution Partner means our customers are not just using a tool. They are operating inside the standard that defines how the world’s leading companies manage product data."

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What Really Changed

Before this partnership, sqanit customers operated a best-in-class platform without a direct connection to the global product identification standard. Now every sqanit code carries GS1 credibility and is structurally aligned with EU Digital Product Passport requirements. For the first time, customers can point to a GS1-backed identity layer that satisfies regulators and opens new commercial channels simultaneously. Existing customers gain this backing with no migration and no reconfiguration required.

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From Fragmented Identity to a Compliance-Ready Growth Channel

The DPP is coming regardless. The question is whether companies treat it as a cost or a channel. This partnership with GS1 Germany gives sqanit customers the foundation to do both: meet every EU requirement on time and turn every product scan into a structured, measurable, brand-owned interaction. The clock on 2026 is already running.

View our GS1 Partner Portal Page here
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sqanit GmbH x GS1 Germany GmbH

DPP Context: ~90% of EU product portfolios require a Digital Product Passport by 2030; rollout starts 2026

What sqanit + GS1 Delivers: SKU-level DPP execution, GS1-backed product identity, persistent digital touchpoint, structured service workflows

Key Benefit for Customers: Turn regulatory compliance into a post-purchase revenue channel with no extra cost or migration

Time to Value: Immediate: existing sqanit customers gain GS1 backing without any reconfiguration


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