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A new Forrester report argues most digital product passports fail for the same reason: they show every data field to everyone instead of designing for who is actually scanning. Here is what that means if you are building an ESPR-compliant DPP right now, and what a role-based passport looks like in practice.
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The passport page is 10 percent of the work. Registry integration, standards conformance, and regulatory tracking through 2030 are the other 90. A cost breakdown of both paths, with the three conditions under which building is defensible.
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The DPP will soon be mandatory, but it's a strategic battle for customer ownership. Transform this compliance obligation into a growth lever by using the DPP as your own brand channel. Master data architecture and supply chain orchestration to unlock new revenue models like repair-as-a-service.
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The Digital Product Passport (DPP) is often seen as a compliance exercise. In reality, it opens up new opportunities to reduce costs and generate additional revenue directly at the product touchpoint. The key lies in how the DPP is designed and used.
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